A long and awaited vision that has been kept behind the scenes for some time now and its finally time four Sou.th to tell its story.What started off as an idea has now matured into a cut-sew line.With the intent to transform our supporters with our unique well crafted garments. Being personally designed piece by piece with love and care. We take pride on giving our supporters the best “American Luxary”. A lens that hasn’t been seen through with sou.th’s story telling and purpose…”When purpose is seen vision is born”.

Sou.th is also its own brand run by some guys from OC

We have no corporate affiliation or funding this is all from our own pockets, from the design process to marketing, filming and editing is all from us and our friends.